When it comes to Radio Advertising, we can come up with a script idea, record the advert, get it on air and heard by thousands of people, all within one week.
There are so many good stations out there and nowadays you can buy planned spots or if you fancy a flutter on an auction style basis through Bid4Spots, you might get up to 70% off at superb time slots. The radio station which offers the best match to your target audience, at the lowest cost, wins.
Some new names out there – If you are targetting the ‘youth’ market then perhaps an online radio station is for you: W7.com is one option, where it is gaining popularity with youngsters hungry for music, as there is nothing to download, just log onto the website and listen immediately. We can target certain geo areas and age ranges as they will have put in their profile details.
Spotify.com is another interesting buy for targetting a higher demographic audience. This station allows you to target certain ages, geo areas and times of day, with an image being shown at the same time if desired. So there is no wastage buying through online radio stations where the listener has inputted their details – great to use alongside a Facebook or PPC Google campaign. Have a read of this document that details “How radio optimises Internet search.”
Listen to some of our examples below: