What is Email Marketing?

07 Mar 2014 Tips 1,096 Comments

email-marketingAs the name suggests email marketing is the use of email in marketing communications.

What sort of email?

In its broadest sense the term covers every email you ever send to a customer or a potential customer. In general, though, it’s used to refer to:-

> Sending direct announcement emails to try and attain new customers or entice existing customers to buy again.

> Sending emails designed to urge customer loyalty and build up a customer relationship.

Give me a comparison…
You can think of these three principal forms of email marketing as the electronic equivalent of:

> Direct mail

> Sending people a print newsletter

> Placing advertisements in subscription magazines and newspapers

Why is Email Marketing so popular?

Email marketing is so highly regarded because:

Sending email is much cheaper than most other forms of exchanging information.

Email lets you distribute your message to the people (unlike a website, where the people have to come to your message).

Email marketing has proven very fortuitous for those who do it right.

How can Frank Comms help with Email Marketing?

The starting point for any email communication is a list of email addresses. Maybe you already have this in another system or in an excel spreadsheet. If so we can use this to start with and load the data into the emailing system. This system will let you prepare newsletters/emails etc and schedule the time you want to send them. We can add forms to your website that will continue to capture your customers email addresses.

We can also help with the production of your weekly/monthly/bi-monthly newsletters helping you create content rich html newsletters like the ones shown below.

html-newsletterhtml-newsletter-2£250 to send out 500 newsletters

£450 to send out 1000 newsletters