Our advertising agency is rather good at radio advertising. We can come up with a script idea, record the advert, get it on air and heard by thousands of people, all within one week.
Direct response radio advertising, at its foundation, works in the same way regardless of what type of business you are in a retail business or a web business, direct response radio advertising can help you develop and grow profitably.
There are so many good stations out there and nowadays you can buy planned spots or if you fancy a flutter, on an auction style basis through Bid4Spots where you might get up to 70% off at superb time slots. The radio station which offers the best match to your target audience, at the lowest cost, wins.
Imagine having a medium weight campaign on Capital, Heart FM, or Talk Sport for less than £10k with hundreds of spots or a weekly local radio campaign in Birmingham for just £500 for over 200 spots !
If you are targetting the ‘youth’ market then perhaps an online radio station is for you: W7.com is one option, where it is gaining popularity with youngsters hungry for music, as there is nothing to download, just log onto the website and listen immediately. We can target certain geo areas and age ranges as they will have put in their profile details.
Spotify.com is another interesting buy, for targetting a higher demographic audience. This station allows you to target certain ages, geo areas and times of day, with an image being shown at the same time if desired. So there is no wastage buying through online radio stations where the listener has inputted their details – great to use alongside a Facebook or PPC Google campaign
All examples of schedules can be prepared for you at no cost if you would like to see what you can afford.
We will deal with getting you text words, if you want people to contact you the ‘modern’ way, providing you with daily stats so you can track the relevant peaks when your adverts go out – easy. We can sort out a set of different phone numbers in a day – easy. So just tell us what you want to advertise and let us organise the rest. We bet you will be surprised how cost effective radio advertising can be.
Have a listen to some of our customers radio adverts we prepared for them.
Radio Advertising Examples
Here is the Music Player. You need to installl flash player to show this cool thing!
Have a read of this document that details “How radio optimises internet search”
Or click on the image below
Straightforward response radio advertising by its very definition is a profit-driver. Profitability is an essential aspect of direct response radio advertising.
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frank comms is a marketing agency owned by Mel Sims, with a big reputation rivalling many of the larger London agencies (after all, we were based there once)! Read More
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