Twitter rapidly gained worldwide popularity, with 200 million users as of 2011, generating over 200 million tweets and handling over 1.6 billion search queries per day. It is sometimes described as the “SMS of the Internet”.

We also use it to build relationships with fans and influencers to raise awareness, increase brand recognition and encourage sales through a minimum of characters as demonstrated below! It is great to share information, tips and advice and it is easy and quick to work with.

When using Twitter you will have to adopt URL shortening, a technique on the World Wide Web in which a web address may be made substantially shorter in length and still direct to the required page. This is especially convenient for messaging technologies such as Twitter and Facebook, which severely limit the number of characters that may be used in a message. Twitter enables its users to send and read text-based posts of up to 140 characters, informally known as ‘tweets’.

The website www.bitly.com is a quick way of shortening web addresses to use on Twitter.