Tube Panel Advertising

 

 

 

 

 

 

 

 

 

Deliver your message to thousands of commuters in the Capital with tube panel advertising.

 Tube Panel advertising offer advertisers the benefit of long dwell time and one of the most up close and personal advertising experiences in London. With an average 13 minutes spent on the tube the nature of these advertisments ensure they have time to consider and attend to the content and are fully immersed in the product.

 Advertising on The London Underground can ‘close the gap’  between a brand and audience

The LU network is an efficient and effective way of reaching a vast number of different audiences (4 million per day); which include workers, tourists, shoppers and residents.  The London Underground environment is unlike any other in the Outdoor media landscape. Research shows that advertising is not filtered out and is positively welcomed as there is sometimes no desire to engage or look at fellow passengers in such a confined space. Travelling time is a necessity in most people’s lives so they are keen to have their time filled and advertising fills that void.

Tube passengers also have an emotional connection with the environment. It’s part of the fabric of London and this type of travel is seen as one of the key icons of the city.

There is an average waiting time on platforms of 3 minutes and the average time spent inside a tube carriage is 13 minutes which allows plenty of time to read the messages surrounding the commuter.

•  87% of consumers welcome tube panel advertising as it provides a welcome distraction to their journey.
• 79% of commuters have been somewhere, bought something or looked something up as a direct result of tube panel advertising.

Source: CBS Outdoor